Updated: Aug 16, 2019
The on-line retail environment at India is eerily quiet. Broadly speaking, Indian consumers are not on-line shopping. The distributors or local sellers still examine the on-line channel for a drop in the bucket. New on-line retailers are gradually emerging - nonetheless Indian ecommerce just cannot appear to hit its stride. Some would claim that it opens more thrilling options for customers to shop in a physical shop, which would further affect the adoption of purchasing online in a negative manner. Fair debate I'd like to share some quite a few reasons why I strongly believe a reverse phenomenon is inevitable - organization at physical retail may fuel an explosive growth of on-line ecommerce in India.
They cannot be blamed because over the last few years, they've heard a lot of horror fiction about not getting the right products, not getting products punctually, notwithstanding the problems related to annoying returns and cancellation procedures when on-line shopping. And on the flip side, we cannot completely blame the on-line retailers since they've to rely on 3rd party sellers, logistics partners that have not attained enough scale and the degree of technology automation to consistently fulfill the desired service levels. The organization from retail provides a substantial boost to the eco friendly system, which can help build trust with customers so they could feel comfortable in shopping that is online.
Organization in Retail will catalyze electronic commerce eco system. This may have a direct and positive affect on the on-line channel. Today, the on-line supply chain infrastructure is virtually non existent. This leads to substantial Out of stock situations, which impact the overall on-line client experience. Having a solid supply chain infrastructure at place, vendors will be capable to fulfill on-line orders in a predictable way. If we look at categories like apparel, one of the reasons consumers do not like to shop on-line is they do not know exactly what they're getting with regards to size, quality and fit.
As there's standardization in quality and also the attributes, customers will feel more confident in buying the products on-line, without the need to Touch and feel the physical product. Online retailers may directly benefit from this refinement in technology because they'll be capable to fulfill the orders of customers in a predictable fashion. Web is a great channel for the clearance approach, and merchants are to clear up the stock before they get ready for the next purchasing season capable to offer deep discount rates on-line com are built around. In India, various on-line retailers are built around the company factors discussed above will offers very high prices to customers. The factors discussed above will assist improve the adoption of electronic commerce by making the on-line channel much more reliable.